Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff,...
Alex Riley explores the world of the technology superbrands - how they get us to buy their stuff, trust them and even idolise them. He meets the supergeeks who are inventing the future and finds out how some of the most powerful companies in the world really make their billions.
E1 technology
Alex takes a closer look at some of the most powerful technology brands in the world - including Apple, Microsoft, Sony, Nokia, Facebook, and Google - how have they become so central to our lives and how do they plan to stay ahead of the game? He finds out why Microsoft now have to spend billions of dollars every year on development to score a hit product and why games console companies are willing to lose billions to get their product in your living room. He discovers how technology format wars are being determined with the help of the porn industry and how Apple has literally become a new religion.
E2 fashion
Fashion novice Alex Riley dives into the world of clothing superbrands to find out how these billion dollar global organisations have invaded our wardrobes and our minds. When he discovers that designer handbags are so desirable that some women will pay 100 pounds a month just to rent one, he's determined to have their heads examined to find out why.
E3 food
Alex Riley is on the trail of the global food and drink giants. What's so special about them? How have they penetrated our brains so we recognise them like members of our own families? Alex travels the globe to find where they've come from and how they make us keep on buying them.
珍·斯马特,汉娜·爱宾德,卡尔·克莱蒙斯-霍普金斯,克里斯托弗·麦克唐纳,罗斯·阿卜杜,保罗·当斯,柳波,马克·印第里凯托,凯特琳·奥尔森,约翰尼·希比利,简·亚当斯,安吉拉·伊莱恩·吉布斯,洛伦扎·伊佐,路易斯·赫特哈姆,杰夫·沃德,乔·曼德,阿曼达·佩顿,劳伦·维德曼,路奈尔·坎贝尔,艾丽斯·巴尔,杰弗森·梅斯,内尔森·富兰克林,安娜·玛利亚·霍斯福德,布兰登基纳,布伦特·塞克斯顿,邓肯·布拉沃,克里斯·吉尔,松村艾丽,琳达·珀儿,玛德琳·奇玛,柯尔比·豪威尔-巴普蒂斯特,珍妮弗·厄文,布里特妮·阿尔
萨拉·西尔弗曼
Travis Arenas,Colt Fason,Brandon Limeres,Nicole Serrano,Samira Valentina,Logan Ventura,Avery Wadbrook,克洛伊·维特奇
理查德·哈蒙德,詹姆斯·梅