IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global bra...
IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
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卡丽·普雷斯顿,卡拉·帕特森,维德尔·皮尔斯,丹尼尔·艾萨克,内森·连恩,Livvy Shaffery,瓦妮莎·贝尔,丹·布卡廷斯基
舒提·盖特瓦,瓦拉达·塞图,妮可拉·考夫兰,米莉·吉布森,乔纳·豪尔-金,克里斯托弗·钟,罗斯·艾林-埃利斯,雅奇·潘嘉比
约翰·古德曼,劳丽·梅特卡夫,莎拉·吉尔伯特,艾丽西亚·格兰逊
内森·菲利安
布莱恩·泰里·亨利,瓦格纳·马拉,马琳·爱尔兰,阿米尔·阿里森,内斯塔·库珀,凯特·穆格鲁,文·瑞姆斯,威尔·普伦,阮春智,利兹·卡瑞贝尔,Idris Debrand,翘征,Phong Le,Emma Lewis,Jaba Keh,贾里德·约翰斯顿,加布里埃尔·埃伯特,卡茨·沃尔索尔,Tara Gadomski,查尔斯·哈尔福德