IKEA is undoubtedly one of the world's most successful, enigmatic, and recognisable global brands. Last year nearly 800 million people in 49 countries visited its stores, which had a turnover of more than £30 billion.
In a major new three-part series, our cameras explore the world of IKEA, from the design studios to factories and stores, for the very first time.
Few companies can legitimately claim to shape the way we live today. Fewer still inspire a cult-like devotion in customers and employees alike. But IKEA is not like other companies.
The famously secretive Swedish furniture retailer is guided by the principle of creating 'the better everyday life for the many people'. But what is the secret to its success? How does the machine of IKEA affect the people who work for it, and how does its ruthlessly efficient business model affect the world?
丹尼尔·昆西·安诺,德维卡·贝斯,克里斯蒂安·布鲁恩,诺亚·琴蒂内奥,Jesse Collin,沃迪·科蒂斯·霍尔,申度贤,科尔顿·邓恩,内森·菲利安,麦蒂·哈森,阿拉娜 豪丽 普韦思,阿尔蒂·曼,奥马尔·马卡迪,安吉尔·帕克,詹姆斯·鲍弗,李相喜,布鲁克·史密斯,菲利斯·索利斯,菲韦尔·斯图尔特,Andrew Woo
Michal Filipiak,Mila Jankowska,Fabian Kociecki,Jakub Nosiadek,卡米勒·诺辛斯基,Grzegorz Palkowski,Krystian Pesta,Karol Pochec,玛塔·祖达,沃伊切赫·杰林斯基
帕特里克·吉布森,克里斯蒂安·史莱特,迈克尔·C·豪尔,莎拉·米歇尔·盖拉,帕特里克·德姆西,茉莉·布朗,詹姆斯·马丁内斯,克里斯蒂娜·米利安,亚历克斯·清水,雷诺·维尔森,维多利亚·马兹洛夫,Eli Sherman,London Thatcher,钱德勒·洛韦勒,兰迪·冈萨雷斯,Lauren Neal,Jasper Lewis,泰勒·洛夫顿,劳拉·奥尔特,Bryson Powers
F·默里·亚伯拉罕,雅士利·伯奇,杰茜·恩尼斯,大卫·霍恩斯比,罗布·麦克尔亨尼,凯特琳·麦基,夏洛特·尼克道,丹尼·朴迪,切斯·玛瑟尔,奥斯汀·扎祖尔